Exhibition Booth Vol. 2 explores four retail environments with different audiences and brand personalities. The process began by translating each identity into spatial decisions—structure, circulation, materials, colour, signage and product display—before refining the concepts as clear, inviting and presentation-ready stands.
The McDonald’s booth translates a globally recognisable fast-food identity into a compact retail space. Strong colour blocking, illuminated signage and an open service counter create immediate visibility while supporting an efficient customer flow.
The Pingo Doce concept takes a warmer, market-inspired approach. Timber structures, greenery and accessible product displays were arranged to communicate freshness and familiarity while maintaining a clear, modern layout.
The Gelados Olá booth was shaped as a light and inviting point of sale. Curved elements, bright graphics and prominent product communication create an energetic presence designed for quick recognition in a busy commercial environment.
The Prozis stand uses a sharper, more technological language. Red and black surfaces, strong geometry and controlled lighting support the performance-focused brand identity while organising products into a clear retail journey.
The process views show the transition from digital spatial development to physical exploration. Blender supported the construction and refinement of the stand concepts, while 3D printing made it possible to evaluate scale, volume and structural relationships as tangible models.
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