English 
Portuguese 
Social Media Vídeo Promo
Creative Process
This project focused on creating a flexible collection of short-form promotional videos for Liiper, designed for the fast pace of TikTok, Instagram Reels and YouTube Shorts. The main objective was to communicate each idea immediately, combining a clear visual hook with concise messaging and an energetic rhythm.
Concept and Content Direction
The process began by identifying the essential message of each promotion and reducing it to a simple visual narrative. Every piece was planned around a strong opening moment, followed by a short sequence that introduced the subject, reinforced the benefit and ended with a clear brand presence.
Editing and Motion
The vertical format shaped every composition. Typography, imagery and graphic elements were arranged to remain readable on a mobile screen, while transitions and motion graphics helped guide attention from one point to the next. The timing of each cut was refined to keep the videos dynamic without making the information difficult to follow.
Visual Consistency
Although the promos explore different ideas, a consistent visual language connects the collection. Repeated choices in type, colour, pacing and logo treatment strengthen Liiper’s identity and make every video feel like part of the same campaign.
Final Result
The result is a modular series of social media assets that can communicate quickly, adapt to different platforms and maintain a recognisable brand voice across multiple promotional formats.
