Portuguese 
English 
Unreal Engine 5 (UE5) is the latest version of the popular game engine developed by Epic Games. In addition to its use in the gaming industry, UE5 has also found applications in advertising productions.
One of the key features of UE5 is its ability to generate photorealistic graphics. This makes it ideal for creating high-quality visuals for advertisements. UE5 also offers a variety of tools and features that allow users to easily create and manipulate 3D objects and environments.
One example of UE5 being used in advertising is a recent commercial for the Nike Adapt BB basketball shoe. The commercial, which features NBA star Paul George, showcases the shoe’s ability to adapt to the wearer’s foot. The entire commercial was created using UE5, from the photorealistic renderings of the shoe to the animation of the shoe lacing itself up.
Another example of UE5 in advertising is a virtual reality experience created for the Volvo XC60. The VR experience allows users to explore the interior and exterior of the vehicle in a realistic, interactive environment. The photorealistic graphics and smooth animations are made possible by UE5.
In addition to its ability to generate photorealistic graphics, UE5 also offers a number of other features that make it useful in advertising productions. These include a robust particle system, real-time global illumination, and support for complex physics simulations.
Overall, Unreal Engine 5 is a powerful tool that is being used in the advertising industry to create high-quality visuals and interactive experiences. Its ability to generate photorealistic graphics and its range of features make it a valuable tool for ad agencies and production companies.
